Format and resolution
Calculate final size, pixels and effective resolution.
Design visuals that keep their impact once printed. Anticipate format, resolution, color, margins and supplier requirements.

Photoshop is powerful for creating and retouching images for print. Dimensions, resolution, profiles and exports must be prepared carefully, while InDesign or Illustrator is usually better for multi-page or highly typographic layouts.
Calculate final size, pixels and effective resolution.
Understand conversion, proofing and printer communication.
Build hierarchy, contrast, grid, imagery and typography.
Create the artwork and present it on a Smart Object.
Manage blacks, flat colors, textures and sharpness.
Check bleed, margins, profiles and requested format.
Finished size, bleed, ICC profile, paper and requested PDF.
Dimensions, resolution, orientation, margins and safe areas.
Working RGB, proofing, CMYK, blacks and gamut.
Hierarchy, grid, focal point, texture and readability.
100% inspection, PDF/TIFF, naming and master PSD archive.
Request specifications before designing
Create at final dimensions
Proof and correct sensitive colors
Use a prepress checklist

Protect the original, document decisions and produce for the final channel.
Create a strong poster that reads at a distance.
Build a visual aligned with the object and brand.
Prepare a banner with the right effective resolution.
No. InDesign is better for multi-page and advanced text handling.
Not necessarily; follow the printer’s profile and instructions.
No. It depends on size, process and viewing distance.
Individual, group, school, organization or company: tell us your context.